The difference here is clear between the reality and the image that this advertisement wants to send to the audience. "Usually, the advertisement content doesn't go with the social reality" said Mr. Nash'at al-Aqtash, expert of commercials and a lecturer at Birzeit University.
"We {People} don't often see an advertisement that expresses the current situation, as it always carries out an imagined reality so that they can start dreaming" said al-Aqtash.
The dreams of the Refugee Camp children
An activist of the Popular Committee of al-Azeh Camp, Mazen al-Azeh, commented on this advertisement, "this advertisement is an offensive one for the Palestinians' reality, as they are living in difficult conditions, especially because this advertisement is placed at the entrance of the poorest place in Bethlehem which is the refugee camp."
He also said "I confirm that around 99% of refugee children haven't seen a cinema in their lives, and they dream of the moment when they enter one and watch a movie. This banner hurts children's feelings when they have just a small space to play, and who are derived of their simplest rights to access the same entertainment tools that children worldwide have."
The Housing Bank's banner is not the only one that doesn't reflect the reality or visualizes the world as being one of dreams and fantasies: several commercials do that.
The question is: is it fair to delude the refugee camp's children of a world that they are banned from living in, just for marketing purposes?
http://english.pnn.ps/index.php/culture/859-pnn-report-advertisement-banner-of-housing-bank-ruins-dreams-of-children-in-refugee-camps
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